The following commentary is from LifeSecure President & CEO Kevin Stutler.
Today represents a major milestone for LifeSecure Insurance Company as we approach our 10th anniversary. To mark the occasion, we are proud to announce the launch of our refreshed brand identity, which includes a new company logo and redesigned website.
Over the past 10 years, LifeSecure has become known for our simple product features, flexibility, personal service, industry leading underwriting, and an emphasis on innovative technology and top-of-the-line tools that streamline selling. That’s not changing. But LifeSecure has evolved since entering the market in 2006 – by introducing new products, expanding into new markets, enhancing our services, and strengthening our standing as a prominent national carrier – so the time has come to introduce a new look and feel that reflects our fresh approach to insurance.
Our new brand identity represents who we are today and embodies the philosophy that is key to guiding LifeSecure’s future growth and success.
We want you to see insurance differently – that’s the foundation of our refreshed brand. We believe insurance should be easy to understand, effortless to buy, and simple to use. It’s true that these guiding principles have been a focal point of our innovative, forward-thinking approach to insurance over the last 10 years. But today we are boldly stating that these ideas define who we are, what we do, how we do it, and, most importantly, why we do it. This includes our values – innovation, optimism, accessibility, trust, and making a difference (read more) – which drive us to be a different kind of insurance company. These attributes touch every part of our business as we provide a different kind of insurance experience to help create a better future for each of our customers – agents, consumers, and families.
Our new logo is at the forefront of our new look and sets the tone for our visual identity. Its shape conveys protection and security; two attributes you can always rely on from LifeSecure. The adjoined arrows symbolize our evolution as a company, acknowledging the pride we have in our past while looking forward to greater success in the future.
As you have likely noticed, we’ve also redesigned YourLifeSecure.com to be an incredible user-friendly resource for visitors. Its fresh look and intuitive design reflects our identity. Guests can learn about the need to protect their health and financial futures, discover how LifeSecure’s different insurance solutions can help their families, and find out more about LifeSecure as an organization.
We’ve made incredible strides over the years thanks to our highly talented team and business partners. Today we’re prepared to take the next steps on our path to continued success. While we honor LifeSecure’s history, I’m confident that the launch of our new brand marks the beginning of our new journey focused on shaping a bright future for LifeSecure and its customers for the next decade and beyond.