Insurance carrier sets sights on continued workforce and company growth
BRIGHTON, Mich. – In 10 years, LifeSecure Insurance Company has gone from an innovative start-up with just four employees, to a prominent and successful insurance carrier – growing both nationally and at home in Michigan. The company recently hosted an event to celebrate its first 10 years and dedicate its newly expanded and renovated Brighton headquarters.
“This event was the perfect way to honor LifeSecure’s history, while also showing that we’re focused on moving forward and shaping a bright future for our company and our customers,” said Kevin Stutler, LifeSecure president and CEO. “For the last ten years, we’ve been a growing company and a growing team. Our emphasis on simple products, innovative technology and world-class service has helped us stand out from the crowd and expand our national footprint. We’ve renewed our commitment to fresh, forward-thinking ideas with the goal of creating a different kind of insurance experience, which will be key to LifeSecure’s future success.”
The event, which followed the launch of the company’s new brand identity in July, marks the beginning of LifeSecure’s next chapter of growth and the evolution of the company.
Founded in 2006, LifeSecure began as a long-term care insurance (LTCI) carrier selling only in Michigan. Its rapid expansion, both in terms of its national market and workforce, required LifeSecure to acquire additional office space at its headquarters in Brighton. Since its founding, LifeSecure has:
Become licensed in 46 states and Washington D.C.
Quickly grown its workforce to 76 employees – a 55 percent increase since January 2014.
Launched additional products, such as its Hospital Recovery and Personal Accident Insurance.
Become the top-ranked carrier for worksite LTCI sales, or employer group-based business, in 2014.
Experienced the largest growth rate among LTCI carriers through mid-year 2016 (based on individual new business sales).
“We’ve made incredible strides over the years and reached this milestone thanks to our highly talented team,” Stutler said. “We’re looking forward to many more years of growing and thriving right here in Michigan.”
About LifeSecure Insurance Company
Based in Brighton, Mich., LifeSecure Insurance Company is dedicated to its mission of delivering an exceptional insurance experience. The company offers long term care and other supplemental health insurance products. LifeSecure is licensed in 46 states and the District of Columbia. Additional information is available at www.YourLifeSecure.com.
 U.S. Individual Long-Term Care Insurance Sales Report (2016, First Half Review), LIMRA.