About LifeSecure

LifeSecure is an exciting place to advance your career or start a new one! We’re a fast-growing, innovative, national insurance company dedicated to providing uncomplicated insurance products. Our products include ancillary health and long term care insurance. We are ground breakers and catalysts who are constantly seeking new ways of doing things. Not only are we inspiring change in the insurance industry, we are also an inspiring place to work.

Located in Brighton Michigan, we offer a competitive salary and an annual incentive bonus program, amazing health benefits, wellness reimbursements, career growth opportunities, a casual dress code and a positive corporate culture.

Send us your resume!

We’re always seeking resumes of talented individuals who are interested in joining our team. Please send your resume to [email protected] and we’ll consider you if a position becomes available that might be right for you, or apply for a position listed below.

Need help?
If you have a medical condition or disability and need some help with your application, email us at [email protected].

Product Manager

The main outcome of this role is to manage the success and growth of LifeSecure’s product portfolio. Responsible for management of existing products, including competitive analysis, product positioning and market growth strategies. Serves as a liaison between departments for the purpose of gathering feedback and disseminating information pertaining to the status of product management. The role will equip internal sales team members with tools, education and training to more effectively position and promote our products in the market.

Job Description

Responsibilities:
     • Serves as SME for each product within LifeSecure’s product portfolio.
     • Assess ongoing product experience and current buyer profiles for each product (e.g., who is 
       buying, and what are they buying).
     • Develop effective product positioning.
     • Define target markets and target buyer demographics; identify new market opportunities for
       existing products.
     • Identify key competitors, which may vary regionally and by product.
     • Develop positioning vis a vis key competitors
     • Publish product comparisons
     • Develop LifeSecure strengths messaging
     • Highlight ‘sweet spots’ per product
     • Gather competitive intelligence and market insights (through Sales feedback, agent
       engagement, industry conferences, etc.)
     • Provide related training, education, and support to LifeSecure Sales team.
     • Assist in product lifecycle management of existing products.


Requirements:
     • Bachelor’s degree required (business, marketing, management, insurance preferred; others
       considered)
     • 5+ years’ experience in insurance product management and/or product development, preferably
       among Ancillary product lines 
     • Some competitive analysis experience with insurance products
     • Proficient using the following programs on a PC:
     • Microsoft Office Suite
     • Adobe Suite
     • MS Project (or other relevant project management software)
     • MS Powerpoint 
   

 Back